Transforming minimal design into purpose-driven creative.

“A designer has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

ANTOINE DE SAINT-EXUPÉRY

“A designer has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

ANTOINE DE SAINT-EXUPÉRY

Based in the Northern Rivers, DOUBLE3 is a creative hub helping new and established businesses improve their visual identity, through:

Website Design  •  Graphic Design  •  Logo Design

Since Founder and Director Tim Milford played basketball as a kid, his idols Patrick Ewing and Larry Bird both wore #33, which is the inspiration behind the DOUBLE3 brand name.

Based in the Northern Rivers, DOUBLE3 is a creative hub helping new and established businesses improve their visual identity, through:

Website Design  •  Graphic Design  •  Logo Design

Since Founder and Director Tim Milford played basketball as a kid, his idols Patrick Ewing and Larry Bird both wore #33, which is the inspiration behind the DOUBLE3 brand name.

DESIGN PROCESS

1. INITIAL MEETING

During our initial meet-up or call, we’ll outline project objectives, timing and budget. Communication takes place throughout the entire creative process.

2. CONTRACT / PROPOSAL

A detailed proposal for larger-scale projects will be provided outlining project inclusions, scope of work, fee estimates, time frame and project terms.

3. PROJECT DESIGN

Agreed number of design rounds are created and supplied within the arranged time frame. Upon feedback, potential changes are made and designs are updated.

4. SCOPE / TIMING

If the project deviates from the initial agreement, we will discuss new requirements and/or changes.

5. PROJECT APPROVAL

Print artwork is sent to printers and proofed, digital artwork is handed over, and staging sites are tested prior to launch.

6. HANDOVER

As soon as final artwork has been supplied and/or websites are launched, both happy parties ride off into the sunset.

WEBSITE DESIGN

First impressions last. Your business will be judged within seconds of users visiting your website for the first time.

Good website design could mean the difference between users staying on your site, or clicking away to look elsewhere.

An outdated or unappealing website may give your audience a negative impression of your business.

A visually appealing website is irrelevant without a good user experience, or UX.

Your site should not only be engaging, all objectives should be clear, and your site should be responsive / easy to navigate on all devices: smartphones, tablets and desktops.

How a website is designed impacts how your audience perceives your brand. The impression it makes will either keep users compelled to stay and learn about your business, or leave to find a competitor with a more appealing website.

GRAPHIC DESIGN

Simply put, graphic design is the creative process of integrating art and technology to visually communicate ideas.

An article from Shillington College (where DOUBLE3’s Director studied in 2008) breaks down the 5 Basic Principles of Graphic Design, which can be summarised below:

ALIGNMENT

A basic, but most important principles of design that allows our eyes to see order.

REPETITION

By repeating design elements, you immediately create a familiarity or identity.

CONTRAST

The most effective way to create emphasis and impact with your design.

HEIRARCHY

A system in which elements are arranged according to their importance.

BALANCE

The weight distributed on the page or artwork by the placement of elements.

LOGO DESIGN

Designed properly, your logo will help define your brand identity and build brand recognition by being:

SIMPLE

All great logos are uncomplicated, yet easily identifiable at a glance.

MEMORABLE

Remember to keep it simple and relevant to the nature of the business. 

TIMELESS

Avoid trends to last the test of time – how will your logo look in 10 years?

VERSATILE

Should work on all forms of collateral in a variety of sizes, layouts and colours.

APPROPRIATE

Should be fit for purpose and be appropriate for the intended audience.

REACH OUT

Keen to discuss collaborating your next project? Leave a message here or email tim@double3.com.au